PPC Conversion Test

During my marketing of Free Guestbooks through Google Adwords and Yahoo Search Marketing, I did a test at which one would have better conversions. I spent $100 on each service and the results were sad because Yahoo Search Marketing is supposedly the 2nd best competitor to Google Adwords. Keep in mind these campaigns are highly optimized and I was using each service's conversion tracking code. Out of $100 with Google Adwords I got about 10-15 conversions per day with $10 being spent a day and with Yahoo Search Marketing I got around 3-5 conversions per day with the same budget. The CPC bid was around the same for both as well as the ad position. It just goes to show how much Google dominates the ad market and how their traffic is of higher quality than any other competition. I didn't use Microsoft's new Ad Center because after numerous phone calls to their support service and waiting my ad was not displaying and it was not inappropriate in any way or form. I may just start using Google Adwords as my sole PPC advertising program from now on.

Yahoo and Their Future

I am a big fan of Yahoo and have been for about 3 years now. Why am I a big fan? Simply because they know how to create great websites that offer a lot of content to the user and unlike a lot of online networks, they don't do a sloppy job. Google is great when it comes to web development don't get me wrong but their speciality is web applications and not web content. Yahoo knows how to harness the power of web content and they know how to monetize it. Over the past couple of months a lot of people have been wondering when and if Yahoo will sell to Microsoft. Honestly, I think Yahoo will wait it out because after all they have been around since basically the start of user-viewed internet. Last week there was some great news that Yahoo's profits rose 3x their amount from last year. Some say it won't be enough to sustain the company from the powerful Microsoft but I do. I think Yahoo will ride it out and hopefully they do so Yahoo can keep creatin' those great looking websites.